Our Purpose

As a long time member of the Port Adelaide Football Club I am proud of the traditions and ethos that have stood the test of time. They are statements about who the club is, why they are here and what they set out to achieve. They are strong, they are bold, they are proud and they have led to unprecedented success.

I am a humble member. I have not played for the club, I have not been an administrator. So I won’t dare to tell the club what it is or what it should be. I will let the words of the giants on whose shoulders this club stands tell the story. The purpose of this blog is to celebrate the club when they live up to this rich tradition and to hold them to account when they do not match their own stated ambitions.

The Tagline

We Are Port Adelaide

The Mission

We Exist To Win Premierships

The Creed

We the players and management of the Port Adelaide Football Club accept the heritage which players and administrators have passed down to us; in so doing we do not intend to rest in idleness but shall strive with all our power to further this club’s unexcelled achievements.

To do this we believe there is great merit and noble achievements in winning a premiership.

To be successful, each of us must be active, aggressive and devoted to this cause.

We agree that success is well within our reach and have confidence that each member of both the team and management will suffer personal sacrifices for the common end. Also we know that should we, after striving to our utmost and giving our everything, still not be successful, our efforts will become a further part of this club’s enviable tradition.

– Foster Neil Williams.

The Statement Of Intent

Any club worth its salt will clean out its no-hopers from the doorman, to the head trainer, to the captain.

Keeping no-hopers in these positions, or any other position, is the mark of the non-successful club.

You’ve got to weed out people who breed an atmosphere of non-professionalism.

They’re there for the bloody joke, for the social life, for the prestige. They’re not there to win!!

“To be successful, each of us must be active, aggressive and devoted to this cause. We agree
that success is well within our reach and have confidence that each member of both team and
management will suffer personal sacrifices for the common end.”

– Foster Neil Williams.